That's where DSR Connect by Pepper comes in. With DSR Connect, DSRs can better prospect, woo, monitor, and sell to customers with record efficiency.

Let's take a closer look at how these features are making life better for DSRs and the distributors they work for.

Tl;dr - DSR Connect, our new sales engagement suite, gives distributor sales reps a complete set of tools to prospect new customers and increase the profitability and penetration of existing customers. With the ability to edit item pricing on the fly, monitor upsell and churn alerts for key accounts, and even prospect and create sample order guides for new customers based on location and menu items - DSR has everything reps need to handle more orders and increase order value.

Restaurant Data Partners Put Lead Generation On Easy Mode

Preparing for outreach used to mean late nights looking up menus and pricing them manually against your catalog. Fortunately, we’ve fixed that.

We’ve partnered with Yelp and Datassential to make the menus of most restaurants in the United States available at the click of a button. But we don't just show you the menu—our AI goes to work, matching every ingredient to your product catalog.

In about 30 seconds (yes, really), you've got a complete order guide tailored to virtually any restaurant. A process that used to take hours now happens in less time than it takes to tie your shoes. 

Now, any DSR can walk into a restaurant with a personalized order guide in hand, ready to have a real conversation about their costs and needs. You're not just another sales rep with a generic catalog. You're a partner who's done their homework and is ready to add value from the get-go.

AI-Powered Monitoring Helps You Keep Customers Happy

Winning new customers is great, but success in this industry is in keeping and growing your existing accounts. That's why we've built a few AI-powered tools to help you stay on top of your customer relationships without drowning in spreadsheets or sticky notes.

• AI Upselling — Casey monitors a customer’s ordering behaviors and preferences and offers DSRs upsell suggestions from time to time. Perhaps a customer could be using a higher-quality fryer oil, or fresh fish instead of frozen. DSRs can acknowledge or save suggestions for later. The goal is to equip the DSR with relevant ideas to bring to the next person-to-person conversation.

• AI Churn Alerts — Casey can spot subtle changes in buying patterns that DSRs might not know to look for, like small decreases in order value from week to week, or the elimination of a staple item or category from the regular order. Casey then alerts the DSR with a churn risk notification  so that they can proactively keep the account active.

You're not just reacting to customer needs anymore. You're anticipating them. You're not just taking orders, you're actively helping your customers grow their businesses.

Give Prospect a Preview with Catalog Explorer 

Bringing in new customers used to mean lugging around hefty product catalogs or sending endless back-and-forth emails about different offerings - But not anymore. With the catalog explorer, DSRs can tell potential customers to download their app and browse the full catalog at their leisure.

Customers can easily see what you offer and add items they're interested in. For you, it's an effortless way to get new leads and start conversations. Plus, when a prospect is ready to become a customer, the sign-up process is quick and painless—no more paper forms or manual credit checks. It’s a win-win-win.

Profitability Calculations Help You Protect Your Margins

Imagine putting together an order for a big client. As you add each item, you see your total gross profit updating in real-time, both as a percentage and in real numbers—at the individual item level, and the order level..

Let's say you're aiming for a 15% gross profit to hit your next commission tier. You add the last item but discover you're only at 13.5%. With a few quick adjustments to prices on key items, you can bump that up to 15.2%. Mission accomplished, and you didn't have to break out a calculator or spend hours pouring over spreadsheets.

But how can you know if your price adjustments are reasonable, or if you’re about to scare off customers? With DSR Connect, reps can now monitor how other reps are pricing similar items in the area, making profits consistent and dependable. 

For example, imagine you're selling in Miami and you're not sure how to price an imported cheese - DSR Connect will show you the average price other reps in Miami are charging, or even how it's priced in similar markets.

Also Read: 6 Ways Pepper Uses AI To Help Distributor Sales Reps Work Smarter

Price History and Comparisons Take Away Pricing Guesswork

Remember that time you sold a truckload of avocados and later realized you barely broke even? Never again. Our price history feature is like a time machine for your product pricing. With a single click, you can see:

• How many cases you've been selling weekly
• Your pricing trends over the last few months
• Your average margin on this product

For new sales reps, pricing can feel like you're shooting in the dark. That's why we've added a feature that shows you how other reps are pricing similar items in your area.

Say you're new to selling in a city and you're not sure how to price that fancy imported cheese. Our tool can show you the average price other reps in the area are charging, or even how it's priced in similar markets.

Inventory Insights Helps You Keep Your Promises

There are few things more frustrating than promising a customer 50 cases of tomatoes, only to find out you only have 10 in stock. Our inventory insights feature gives you visibility into:

• Current stock levels
• Incoming shipments
• Historical stock trends

This means you can confidently tell a customer, "I can get you 30 cases now, and another 20 by next Tuesday." No more overselling, no more disappointed customers, and no more frantic calls to other distributors to cover your shortfall.

By putting all this information at your fingertips, we're transforming you from an order-taker into a strategic advisor. You're not just selling food anymore; you're helping your customers run smarter, more profitable businesses. And in turn, you're boosting your own bottom line.

The DSR: Distributor Strategy Rep?

We’re continually rolling out new features for DSR Connect, but they all follow the same vein: transforming you from an order-taker into a strategic partner for your customers.

By saving you several hours every week, you can now focus on high-value activities like face-to-face customer visits and attracting new customers to your ecosystem. 

Perhaps most importantly, these tools actually make your job more human, not less. They handle the grunt work, freeing you to focus on building relationships and helping your customers achieve their goals. The result? Happier customers who see you as a partner, more efficient operations that boost your bottom line, and a more satisfying career where your impact is bigger and more meaningful.

Ready to see how DSR Connect can transform your work? Schedule a time to chat. We’d love to show you.