Monterey, Calif.-based Pro-Act says it is partnering with Pepper, a platform that seeks to enhance distribution and marketing efficiency within the foodservice industry.

The collaboration aims to help Pro-Act members with digital tools and marketing opportunities, designed specifically to bolster their competitiveness, according to a news release.

Pro-Act says distributors will benefit from:

• Access to Pepper’s suite of services, allowing them to leverage technology at an accessible cost.
• Pro-Act and Pepper are developing tailored customer-facing dashboards and reporting tools specifically designed for national chains. This offering will enable Pro-Act distributors to effectively manage and grow their local and regional chain business with enhanced insights and analytics.
• Strategic marketing opportunities — Pro-Act’s network of grower relationships will create access to marketing revenue. Distributors will have the chance to participate in nationwide product campaign advertisements and special promotions, amplifying their visibility and reach across the market, the release said.

“We are thrilled to announce our partnership with Pepper,” Pro-Act CEO Chip Walker said in the release. “This collaboration represents a significant opportunity for our distributors to access tools and resources that will not only streamline their operations but also provide them with the analytical insights and marketing support needed to thrive in today’s competitive landscape.”

Pepper’s technology is designed to enhance the way businesses operate, from supply chain management to customer engagement, the release said.

“Joining forces with Pro-Act reaffirms our mission to enhance the foodservice distribution landscape,” said Wes Finch, Vice President of Produce at Pepper. “We are excited to bring our technology and marketing capabilities to Pro-Act’s distributors, helping them not only meet the demands of the market but also exceed their customers’ expectations.”

‍