As the food distribution industry becomes increasingly competitive, staying ahead requires more than just keeping up—it demands the right tools to drive success. 

DSR Connect isn’t just an optional add-on; it’s a vital component of your sales and growth strategy. With features designed to anticipate customer needs, streamline processes, and maximize efficiency, DSR Connect equips your team to close more deals, retain customers, and fuel long-term growth. That’s why we remain committed to continuously investing in new functionalities that empower your business to thrive. Curious to learn more about the latest updates to DSR Connect? Read on!

Streamlined Lead Generation with Prospect Filtering

What’s New: Prospect Filtering in DSR Connect now allows you to sift through potential leads by filtering attributes such as business type, location, cuisine type, and the average plate price by person. Filtering prospects and customers alike enables DSRs to identify and focus on the most relevant targets, ensuring that sales efforts are directed where they are most likely to succeed.

By cutting through the noise, Prospect Filtering enables you to zero in on the customers and leads that are most aligned with your business objectives.

Why it matters: In the fast-paced world of sales, time is a critical resource. Every moment spent chasing unqualified leads or calling on customers unlikely to buy new products is a moment lost that could have been spent closing deals. By narrowing down your view to operators most likely to convert, DSR Connect helps you make the most of your efforts and resources.

How to use it:

• Target high-value leads: Use filters to quickly find prospects that align with your ideal customer profile. For example, if you specialize in supplying organic produce to high-end restaurants, you can filter leads based on business type and location to focus on the restaurants that are most likely to be interested in your offerings.
• Customize outreach: Tailor your sales pitches based on the specific needs and characteristics of filtered prospects. By understanding their business type, location, and other attributes, you can craft messages that resonate more deeply with their unique challenges and goals, increasing the chances of a positive response.
• Efficient follow-ups: Focus your follow-up efforts on the most promising leads, reducing the time spent on unqualified prospects. With DSR Connect, you can prioritize leads that have shown the most interest or have the highest potential for conversion, ensuring that your follow-up efforts are both timely and effective.

Enhanced Customer Engagement with Customized Order Guides

What’s new: DSR Connect allows you to create custom order guides tailored to specific prospects. You can choose to hide prices or manually select which items to include or exclude, providing a more personalized and relevant experience for your potential customers. Customizing order guides is particularly valuable in the early stages of the sales process when building trust and rapport is critical.

Why it matters: First impressions are crucial in sales, and the ability to present a polished, customized order guide can set the tone for a successful relationship. A well-tailored order guide helps you avoid overwhelming prospects with irrelevant information or price points, allowing you to focus on the value you bring to the table. By controlling the narrative and emphasizing the most relevant products, you can steer the conversation in a direction that is more likely to lead to a sale. 

How to use it:

• Create a tailored experience: Customize order guides to highlight products that best meet your prospect's needs, improving the likelihood of a sale. For example, if you’re targeting a chain of Italian restaurants, you can create an order guide that emphasizes your selection of Italian ingredients and products, demonstrating your expertise in their cuisine.
• Avoid price shock: Hide prices during initial discussions to keep the conversation focused on value rather than cost. This approach allows you to build rapport and emphasize the quality and benefits of your products before discussing pricing, which can help mitigate concerns about cost.
• Highlight key products: Manually include essential items to draw attention to products that are most relevant to the prospect's business. By showcasing the items that best align with their needs, you can position yourself as a trusted advisor who understands their business and can provide solutions that meet their specific challenges.

Powerful Additions to Profit Tools

What’s New: DSR Connect’s advanced price editing tool makes it easy to maximize profits by visualizing recent prices for each item. With Price Visualization, reps get a much better idea of where their current price sits within the last 7, 30, 90, and 365 days of prices for that item among all customers—making it possible to give fair pricing that isn’t too much of a ‘jump’ for each operator while ensuring each price is competitive in the market.

Why it matters: In the food distribution business, pricing is not just a number—it’s a strategic lever that can significantly impact your bottom line. Small discrepancies in pricing can lead to substantial changes in profit margins, which can either make or break your financial goals. DSR Connect provides the tools to make real-time pricing adjustments that reflect both market conditions and your operator’s current world. 

How to use it:

• See recent pricing trends: Understand how pricing for each item fluctuates over time, to know if there’s a general trend that your operator might expect, or if a seasonal item (like fresh fruit) might be experiencing a recent change.
• React quickly to market changes: When ingredient costs fluctuate, whether due to supply chain disruptions or seasonal variations, you can adjust your prices instantly to protect your margins. This agility allows you to stay competitive without sacrificing profitability.
• Optimize profitability: Experiment with different pricing strategies, such as testing various GP percentages, to find the optimal balance between revenue growth and customer retention. This can help you identify the most effective pricing models for different segments of your customer base.

Incorporating DSR Connect into your sales and growth strategy is not just a smart move—it’s a necessary one. With its precision pricing tools, streamlined lead generation, and enhanced customer engagement features, DSR Connect equips your team with everything they need to succeed in a competitive market. By leveraging these powerful features, you can not only improve efficiency and profitability but also build stronger, more lasting relationships with your customers. Don’t just keep up with the competition—lead the way with DSR Connect.

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