In our recent webinar, Jason, Oli, and Laila explored the critical role of high-quality product information in the foodservice industry. Pepper's innovative SALT (Smart Attribute Library and Taxonomy) platform is using Artificial Intelligence (AI) to manage the largest content library.  

Why Product Information Matters

High-quality product information isn't just a nice-to-have—it’s a business essential. Accurate, up-to-date product data can significantly impact your bottom line by enabling:

• A Better Shopping Experience: Clear, detailed descriptions and high-quality images make online shopping seamless and enjoyable for customers.
• Increased Sales: When customers have the information they need, they’re more likely to make confident purchase decisions, boosting sales.
• Improved Operational Efficiency: Accurate product data streamlines inventory management, order fulfillment, and other essential back-office processes.

The Power of SALT

Leveraging AI and machine learning, SALT takes the manual effort out of managing data while delivering unmatched accuracy and usability.

Key Benefits of SALT:

• Improved Data Quality: Ensures product information is consistent, reliable, and always up-to-date.
• Enhanced Search and Discovery: Helps customers quickly find the right products with detailed, standardized information.
• Increased Sales: Buyers are 60% more likely to convert when looking at SALT enhanced products. 

How Manufacturers Can Contribute

Manufacturers are a critical part of the product data ecosystem. By supplying accurate, detailed information, they help ensure a better experience for customers and drive sales across the board.

Best Practices for Manufacturers:

• Provide High-Quality Images: Use clear, high-resolution photos to showcase your products effectively.
• Offer Detailed Descriptions: Accurate, informative descriptions help customers understand your products better.
• Share Nutritional and Allergen Information: Many customers rely on this data, especially those with dietary needs.
• Collaborate with Distributors: Ensure your products are accurately represented by working closely with your distributor partners.

Interested in contributing your product data? Reach out to us at salt@usepepper.com or get in touch through our website.

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