Overview

We spoke with Quan Ngo, Division VP at Aspire Bakeries, to gain insights into how his team leveraged Pepper's Digital Ads platform to drive sales and increase market penetration. Aspire Bakeries implemented three targeted digital ad campaigns, each lasting two weeks, to boost sales, attract new buyers, and maximize their advertising spend. Utilizing Pepper’s advanced advertising platform, Aspire experienced a remarkable 20-30% lift in case sales per campaign, along with an average return on ad spend (ROAS) of 6.5-8%. Over the course of the year, Aspire successfully acquired approximately 300 new buyers, significantly expanding their customer base and surpassing their sales targets. By harnessing the power of Pepper Ads, Aspire Bakeries is setting new benchmarks for growth in the baking industry. Discover how Pepper Ads can help your business achieve extraordinary sales results.

The Challenge

Aspire Bakeries faced the challenge of enhancing sales performance and attracting new buyers in a competitive market. They needed an effective way to maximize their advertising spend while ensuring that their marketing efforts reached the right audience.

The Solution

By partnering with Pepper, Aspire Bakeries launched three targeted digital ad campaigns, each lasting two weeks. This strategic use of Pepper’s advanced advertising platform allowed Aspire to effectively reach potential customers, showcasing their products to a precisely targeted audience.

The Results

Aspire Bakeries ran three targeted digital ad campaigns, each lasting for two weeks. The results were nothing short of impressive:

• Case Lift: Each campaign delivered an impressive case lift of approximately 20-30%, demonstrating the ads' ability to generate meaningful traction in the marketplace.
• Return on Advertising Spend (ROAS): Aspire Bakeries achieved an average ROAS of 6.5x to 8x across the campaigns, underscoring the effectiveness of Pepper’s platform in driving sales and maximizing the value of every advertising dollar spent.
• Buyer Acquisition: Over the course of the year, Aspire Bakeries successfully acquired around 300 new buyers, significantly expanding their reach and customer base. This acquisition was a direct result of Pepper’s precision-targeted ad placements, ensuring their products reached the right audience.

The Verdict

Pepper's Digital Ads platform provided Aspire Bakeries with the essential tools to drive sustainable growth and achieve measurable results. With case lifts of up to 30%, an impressive ROAS, and the addition of hundreds of new buyers, Aspire Bakeries exemplifies how manufacturers can leverage Pepper’s digital ad capabilities to thrive in the competitive foodservice market.

By utilizing Pepper's platform, Aspire Bakeries has enhanced its sales and increased brand awareness across new and existing markets. For manufacturers looking to drive growth and achieve measurable impact, Pepper's Digital Ads platform proves to be a valuable partner in realizing those goals.

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Discover how Pepper Ads can help your business achieve extraordinary sales results.