Overview

McCain Foods, a globally recognized leader in the food industry, has experienced significant growth in volume over the past year, particularly through partnerships with distributors like Frosty Acres. This success can largely be attributed to the strategic use of Pepper Ads, which has enabled McCain Foods to engage with new suppliers and enhance product visibility.

The Challenge

As McCain Foods continues to expand, enhancing supplier relationships and driving results have become crucial. They faced the challenge of effectively connecting with suppliers they had not previously partnered with while maintaining a competitive edge in the market.

The Solution

Through the partnership with Pepper, McCain Foods has harnessed the power of digital advertising to not only grow its volume but also strengthen relationships with suppliers and boost brand visibility. Each campaign run on Pepper's platform has resulted in heightened engagement and increased product interaction, demonstrating that targeted digital advertising can deliver meaningful results in the competitive foodservice industry.

The Results

Utilizing Pepper’s Ads platform has proven to be a successful strategy for McCain Foods in driving growth and enhancing supplier engagement. With ongoing success in ad performance and a substantial increase in product engagement, McCain is well-positioned to further capitalize on the advantages Pepper offers. As they continue to build on this momentum, it’s clear that Pepper’s Digital Ads platform will remain a vital part of their marketing toolkit.

Impressive Growth and Engagement

Over the past year, McCain Foods reported an impressive 8.5% growth in volume with Frosty Acres. A key contributor to this growth has been the increased engagement with suppliers, facilitated by Pepper’s Ads. By using Pepper, McCain has been able to connect with previously unpartnered suppliers, unlocking new opportunities for distribution and sales.

Impact of Digital Advertising

McCain Foods has utilized Pepper’s Digital Ads platform to run four targeted ad campaigns over the last five months. Each campaign yielded significant increases in engagement, outperforming periods when the platform was not utilized. While specific metrics weren’t disclosed, McCain noted a "significant increase" in product engagement, click-through rates, and overall visibility during the active ad periods.

The Verdict

These ads have proven to be a powerful tool for driving product awareness and facilitating greater interaction between McCain Foods and potential buyers. The platform’s ability to deliver high engagement rates underscores its effectiveness as a critical component of McCain’s marketing strategy.

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